The concept of organic traffic often appears in the SEO environment. Not all clients understand why it is called that. This article will clarify what organic traffic is and why it is worth paying so much attention to. Read on for more details.
What is organic traffic?
These are people who got to the site through a search engine. More precisely, they entered the query they needed (for example, “buy a laptop”) and entered the resource of interest. Organicwebsite trafficis considered if the entry was specifically from the search engine results (Google, Bing, etc.).
It is necessary to take into account that the results also contain advertising places from where the corresponding traffic comes. An advertising icon is indicated near such links. Above or below is the organic issue.
Benefits of Organic Traffic
Let us formulate the specific advantages of such visits:
- stability (traffic does not disappear suddenly, although there are drops for various reasons);
- relatively low cost of obtaining visitors;
- increasing brand memorability and recognition;
- greater user trust;
- transitions of people interested in goods/services.
You can get organic traffic in almost any niche. Of course, you need to take into account the high level of competition in some industries, which complicates the task and requires more time.
What is the difference between organic traffic and advertising traffic?
We realized that in the search results you can see what type of search results the search results belong to. This is indicated by the presence of the “advertisement” icon. But we still need to understand what exactly the differences are between organic and advertising types of traffic.
Organic
- Transitions are free
- A lot, if the resource reaches the top positions (especially in the top 3)
- Long until all the promotion work is completed
- Remains for a long time, even if optimization is stopped
Advertising
- You need to pay per click on the link or per 1,000 impressions (it all depends on the payment model)
- A lot, if you work with the rates correctly
- Immediately after the launch of the advertising campaign
- Crashes after disabling ads
Why is organic traffic important?
Such traffic is targeted, so it is important to bring the resource to organic search results.
When a person needs to find something on the Internet, he enters the corresponding query. And if the answers are on your site, then you will be able to get the user as your clients or customers. The main thing is that he goes to this resource. And for this, its high-quality SEO optimization is required. Search engines highly value skillfully developed sites, and they assign them good positions. Consequently, the resource will catch the eye of users more often than others, and they will follow the link and increase organic traffic.
Visitors from organic search results are conditionally free for a company or store. Conditionally, because there are expenses for the optimization itself. They don’t pay anything for a click. In any case, investments in the servicewebsite promotionpay off well. Sites in top positions will bring customers for a long time, increasing profits.
When can organic traffic indicators be considered good? Usually when it accounts for 60% of visits. Lower numbers often indicate problems with the site. For example, sanctions from search engines. It is necessary to check the resources for filters and correct their shortcomings.
What are the sources of traffic to a website?
Organic visits are not the end of the story. You can attract people to your site through other channels:
- Paid traffic – Above, we looked at this concept under the name “advertising traffic.” People come to the site through ads;
- Direct transitions – The case when a person enters into the address field not a request but a specific URL of a web resource. This includes transitions from bookmarks in the browser;
- Social networks – Clicking on a website link when visiting a social network;
- Referral traffic – A person clicks on a link on another web resource and gets to your site;
- Email – Clicks on a link located in a newsletter letter.
All these types of traffic can be easily combined, or rather, combined with Internet marketing tools that bring visitors. However, organic transitions should still be considered the basis. They provide a huge number of clients in the long term.
Where to monitor the site’s organic activity?
Traffic indicators need to be monitored. This will help you understand whether the current promotion strategy is working well and whether something needs to be changed or adjusted.
Let’s look at some of the best ways to monitor traffic from search engines.
Organic Traffic in Google Analytics
These are web analytics tools that every webmaster and SEO optimizer has in their arsenal. In Google’s service, you can view organic traffic on a site in this way:
- Log in to Google Analytics;
- go to “Traffic Sources”;
- follow the path “All traffic” – “Channels”;
- Check out the Organic Search group in the reporting.
Organic Traffic in Google Search Console
After logging into the service, find the sections “Efficiency” — “Search type – Web” — “Date”.
Then, in the “Requests” tab, you will be able to see for which keywords the web resource was shown in Google search results and how much traffic you received.
End-to-end analytics Roistat
In this tool, you can control the effectiveness of advertising, monitor significant indicators. Information is pulled from various channels: website, call tracking, CRM. To view organic traffic, look for the SEO tab. In the report, you can even check the specific search engine from which visitors came.
Online services
You can also analyze the volume and quality of traffic using other third-party tools. These include Serpstat, PR-CY, Similarweb, etc. But keep in mind that many functions are paid. For example, Similarweb allows you to view website traffic information for free, but only for the last month.
The Impact of SEO on Organic Traffic
Search engines have their own algorithms that are used to rank web resources and generate search results. They are called ranking factors. Each search engine has them in different quantities. For example, Google has more than 200 of them.
No SEO specialist knows exactly what these factors are. But over the years of practice, many optimizers have noticed the great influence of some of them on the position a site will take in search results for a specific keyword. This information allowed them to work out the necessary elements as much as possible to bring the resource to the top places.
Optimization has a direct impact on organic traffic. Without it, it is almost impossible to get good positions in the search results and, therefore, get a lot of visits.
How do you increase organic search traffic?
There are specific factors that need to be worked out as much as possible to bring the site to the top places. And this will already bring a natural increase in organic traffic.
Let’s take a closer look at the main nuances that should be paid attention to.
Relevant content
Users entering a specific query into the search bar have a common goal – to get a clear, detailed, and extremely relevant answer to the question. Your job is to provide all the information.
To do this, you need to analyze keywords and figure out which group of queries to use for writing content. Then comes the creation of the material itself. It should be interesting, structured, and useful.
Keywords in text and headings
The title is one of the most important optimization factors. It is evaluated by search bots, which thus understand the topic of the page content. In addition, the title appears in the search results, and a person can also use it to determine whether the page matches their request.
The title should definitely include a keyword. Search engines will recognize it and determine the page’s topic. Keywords are also used in texts. Optimized content brings much more benefits to promotion than non-optimized content.
Backlinks
This part of the work in the SEO environment is called external optimization. Specialists find authoritative thematic sites and place links there leading to the promoted site. The presence of high-quality backlinks tells bots that your resource contains valuable information, since sites link to it. Consequently, the search engine assigns good places to this site, and from here organic traffic is obtained.
Usability
The convenience of a web resource is both a direct and indirect optimization factor. Search engine algorithms value it, as do people themselves. It is necessary to improve the loading speed, optimize pages for mobile devices, and get rid of all technical errors. With good usability, getting organic traffic will be easier.
Conclusions
Organic traffic is a really great way to get clients and customers on a conditionally free basis. Unlike advertising, you do not have to pay for clicks or views. Organic search traffic will come to the site steadily if the latter is qualitatively optimized and adjusted to the current requirements of search engines.
Be sure to remember that gray-and-black methods will not lead to anything good. Use only white tools in SEO Marketing. In this case, search engines will highly appreciate the quality of the site and allocate it to good positions, which will ultimately bring the desired organic traffic. For the best results, consider partnering with the best SEO company to ensure your site is optimized to its fullest potential.
